Monday, December 23, 2019

Cognitive Theory And Personality Development Essay

Personality Development Position CBT assumes that development is continuous throughout the lifespan. Therefore, personality is adaptable. Personality development in CBT emphasizes cognitive learning processes, such as thinking and judging. Personality is developed out of learning experiences in which cognitive constructs are formed. These cognitive constructs serve as our lens in which we view the world and our future experiences (Newman Newman, 2012). Maladapted constructs often occur in early childhood and are increasingly consolidated as the client faces new experiences; this can ultimately lead to maladaptive belief systems (Beck Dozois, 2011). These maladaptive constructs of personality, such as cognitive distortions, or unwanted reactions and/or thinking processes can be unlearned and new constructive thinking processes learned. Furthermore, Beck postulated the idea of sociotropy and autonomy playing an important role in personality development; these concepts are similar to Erikson’s developmental stage of autonomy versus shame and doubt. Sociotropy is an excessive interest in social relationships and a strong need for social acceptance and autonomy is an achievement oriented interest centering on internal motivation (Merrill Strauman, 2004). Both traits are vulnerable to psychological difficulty (depression and anxiety) particularly in the event of interpersonal rejection and loss for sociotropy and personal failure in autonomy. Case Study: ClientShow MoreRelatedCognitive Theories And Development Of A Healthy Personality Essay1051 Words   |  5 PagesCognitive theories tend toward development stage models because our cognitive and mental processes serves as an explanation toward how a child develops. Cognitive theories focus on the idea of nature versus nature. The way our metal processes are formed can be biological or externally influenced. Cognitive theories are used to explain how a child develops through different stages. Our brain has to form networks in order for us to develop normally. We learn the fundamental needs to survive and needRead MoreSigmund Freud s Theory Of Personality, Cognitive Development, And Infancy1096 Words   |  5 PagesAustrian doctor was one of the pioneers in studying the nature of personality, cognitive development, and infancy, and also remarked how important the first years of the individual’s life are for future development of the mentioned characteristics (Coon Mitterer, 2012). According to John W. Satrock behavior; as part of the psychoanalitic theories, is merely a surface characteristic and a true and deep understanding of development is require to analize the symbolic meaning of behavior and the deepRead MoreLearning Personality Theories1154 Words   |  5 PagesLearning Personality Theories PSY/405 August 8, 2011 Linda O Connor Learning Personality Theories Psychologists have attempted to explain personality with the development of various personality theories. Each theory varies in regard to explanations and views. Each theory of learning personality provides explanations, ideology, and dimensions. Learning personality theories focus mainly on interactions individuals have with his or her environment. Each theory believes that individuals reactRead MoreCognitive, Social And Personality Changes1011 Words   |  5 PagesIntroduction The persistent personal characteristics that are revealed in a particular pattern of behavior in different situation are known as personality. This paper will explore the cognitive, social and personality changes that occur when a person is 24 years old. One of the major issues in cognitive development has been â€Å"nature and nurture†, i.e. if cognitive development is mainly determined by an individual’s innate qualities (â€Å"nature†), or by their personal experiences (â€Å"nurture†). First, the age isRead MoreExpectancy Theory And Social Cognitive Theory Essay1190 Words   |  5 PagesMotivation Theories: Expectancy Theory in Practice and Social Cognitive Theory Expectancy theory in practice In Expectancy theory we focus on the mental processes when considering choice, or choosing. It clarifies what an individual feel while making choices. In the study of organizational behavior, we can see that expectancy theory is a motivation theory, it tells us that employees who are sure in their ability to perform a particular task are motivated by their expectations of the consequencesRead MoreExpectancy Theory And Social Cognitive Theory Essay1163 Words   |  5 PagesExpectancy Theory in Practice and Social Cognitive Theory Expectancy theory in practice Expectancy theory is about the mental processes regarding choice, or choosing. It explains the processes that an individual undergoes to make choices. In the study of organizational behavior, expectancy theory is a motivation theory first proposed by Victor Vroom of the Yale School of Management. Expectancy theory tells us that people who are confident in their ability to perform a particular task are motivatedRead MoreTheories Of Personality : Psychodynamic, Trait Or Five Factor Model, Humanistic, And Social Cognitive974 Words   |  4 Pagesfour major theories of personality: psychodynamic, trait or five-factor model, humanistic, and social-cognitive. The psychodynamic theory primarily focuses on the role of the unconscious mind. The social cognitive theory focuses on the effect of the environment on behavior and is based on theories of learning. Whereas, the humanistic theory emphasizes conscious life experiences and choices. The trait or five-factor model focuses on characterist ics themselves and not the roots of personality. To beginRead MoreThe Theories Of Personality And Social Cognitive Theory1628 Words   |  7 PagesPersonality is defined as the characteristic ways in which a person thinks, feels and behaves. Personality makes a person who they are but it is not a distinct thing. Many theorists disagree about personality and the theories that lie within in it. The three main theories of personality are; the Trait Approach, the Humanistic Approach and the Social Cognitive Theory. The trait approach focuses on the differences and the interaction of different personality traits that create an individuals personality;Read MoreChildhood And Adolescence : Toward A Field Of Inquiry1072 Words   |  5 PagesArticle 1 Spiritual Development in Childhood and Adolescence: Toward a Field of Inquiry Yongmin, S. (2008). Children s well-being during parents marital disruption process: A pooled time-series analysis. Journal of Marriage and Family, 64(2), 472-488. Retrieved from http://onlinelibrary.wiley.com/ Yongmin attempted to show with this article how marriage can â€Å"change† for a married couple when their children turns the age(s) 12-17, also known as the beginning of adolescence. His research focusesRead MoreThe Generation Of Young Professionals1375 Words   |  6 Pagestotal of one-third of the total U.S. population, are the rising professionals of society today and, for better or for worse, will soon be the next up and coming leaders in our career fields. However, due to the burst of scientific and technological development that has so rapidly occurred over the past twenty years, this generation of young professionals is distinctly unique from those of the past in the sense that we are more informed, yet less relational. High exposure to instantaneous information from

Sunday, December 15, 2019

Environmental Worldviews, Ethics, and Sustainability Free Essays

ENVIRONMENTAL WORLDVIEWS, ETHICS, AND SUSTAINABILITY Chapter 28 BIOSPHERE 2 †¢ Biosphere 2, was designed to be self sustaining life-supporting system for eight people sealed in the facility in 1991. The experiment failed because of a breakdown in its nutrient cycling systems. ENVIRONMENTAL WORLDVIEWS AND VALUES †¢ Environmental Worldviews include: †¢ How you think the world works. We will write a custom essay sample on Environmental Worldviews, Ethics, and Sustainability or any similar topic only for you Order Now †¢ What you believe your environmental role in the world should be. †¢ What you believe is right and wrong environmental behavior. INSTRUMENTAL AND INTRINSIC VALUES Instrumental (utilitarian) †¢ A value something has because of its usefulness to us or to the biosphere †¢ i. e. preserving natural capital and biodiversity †¢ Intrinsic (inherent) †¢ The value something has just because it exists regardless of whether it has any instrumental value to us. CLASSIFYING WORLDVIEWS †¢ Worldviews are generally divided into two groups: †¢ Holistic (Ecocentric) is earth centered and focuses on sustaining the earth’s †¢ Natural systems (ecosystems) †¢ Life-forms (biodiversity) Life-support systems (biosphere) †¢ For all species †¢ Atomistic is individual centered †¢ Anthropocentric (human-centered) †¢ Biocentric (life-centered) ANTHROPOCENTRIC, BIOCENTRIC, AND ECOCENTRIC †¢ Anthropocentric (human-centered) †¢ No-problem school (all problems solved), free-market school (global economy), responsible school (mix of previous 2) †¢ Instrumental values play a larger role. †¢ Biocentric (life-centered) †¢ Human as one with the earth †¢ Aldo Leopold and John Muir †¢ Intrinsic values play a larger role †¢ Ecocentric (earth-centered) Humans destroy the earth †¢ Emerson, Thoreau, Aldo Leopold, John Muir, Rachel Carson †¢ Environmental Worldviews and Values †¢ Intrinsic values play a larger role ENVIRONMENTAL WORLDVIEWS †¢ Planetary Management †¢ Anthropocentric †¢ We are the most important †¢ We are apart from the rest of nature †¢ Because of our technology we will never run out of resources †¢ Economic growth is unlimited and we should use earth’s resources for our benefit †¢ Stewardship †¢ Biocentric †¢ Be stewards to earth †¢ Manage earth’s life support system We most likely will not run out of resources but they should not be wasted †¢ Environmental Wisdom †¢ Ecosystem-centered (Biocentric) †¢ We are dependent on nature †¢ Don’t waste resources †¢ Success depends on how well we learn how nature sustains itself †¢ Ecofeminist Worldview †¢ Main cause of environmental problems not just human-centeredness, but male-centeredness †¢ Advocate society fixing rift between humans and nature as well as ending oppression base on sex, race, class, and cultural/religious beliefs †¢ Social Ecology Worldview Creating better democratic communities †¢ New forms of environmentally stable production †¢ New types of environmentally friendly technology CULTURAL GROUPINGS †¢ There are 3 different cultural grouping which determine a person’s values and worldviews †¢ Moderns †¢ (about 45% of the adult U. S. population) actively seek materialism and the drive to acquire money and property, take cynical view of idealism and caring, accept some form of the planetary management worldview, and tend to be pro big businesses †¢ Traditionals (about 19% of the adult U. S. population) believe in family, church, and community, helping others, having caring relationships, and working to create a better society. They tend to be older, poorer, and less educated †¢ Cultural Creatives of New Progressives (about 36% of the adult U. S. population) †¢ have a strong commitment of family, community, the environment, education, equality, personal growth, spiritual development, helping other people, living in harmony with the earth, and making a contribution to society. SHIFTS IN ENVIRONMENTAL VALUES AND WORLDVIEWS †¢ Global and national polls reveal a shift towards the stewardship and environmental wisdom. LIVING MORE SUSTAINABLY †¢ Four guiding principles for living more sustainably †¢ Respect earth and life and all its diversity †¢ Care for life with understanding, love, and compassion †¢ Build societies that are free, just, participatory, sustainable, and peaceful †¢ Secure earth’s bounty and beauty for present and future generations HOW TO LIVE MORE SIMPLY Some affluent people in developed countries are adopting a lifestyle of voluntary simplicity †¢ Voluntary simplicity is doing and enjoying more with less by learning to live more simply †¢ Based on Mahatma Gandhi’s principle of enoughness †¢ â€Å"The earth provides enough to satisfy every person’s need but not every person’s greed†¦When we take more than we need, we are simply taking from each other, borrowing fro m the future, or destroying the environment and other species. † †¢ When you choose voluntary simplicity it means †¢ Spending less time working for money Leading lives less driven to accumulate stuff †¢ Spending more time living †¢ You basically must ask yourself â€Å"How much is enough? † †¢ Voluntary simplicity shouldn’t be confused with forced simplicity of the poor, who don’t have enough to meet their basic needs for food, clothing, shelter, clean water, air, and good health. †¢ Law of Progressive Simplification †¢ â€Å"True growth occurs as civilizations transfer an increasing proportion of energy and attention from the material side of life to the nonmaterial side and thereby develop their culture, capacity for compassion, sense of community, and strength of democracy. LIVING MORE SUSTAINABLY †¢ In order to make the planet a better place we must realize that individuals matter. Most of the environmental prog ress we have made during the last few decades occurred because individuals banded together to insist that we can do better. †¢ We must implement earth education. †¢ We need hope, a positive vision of the future, and commitment to making the world a better place to live. [pic] How to cite Environmental Worldviews, Ethics, and Sustainability, Essay examples

Saturday, December 7, 2019

Personal Computer and Dell free essay sample

Synopsis: In 1984 Dell Inc. was founded by University of Texas freshmen, Michael Dell. Dell would buy computers from the excess inventory of local retailers and revamp them to sell out of his trunk. Dell was able to sell his computers at 10%-15% below retail price. After Dell’s freshmen year he dropped out to run his business full time. By 1995 Dell had sales of nearly $3. 5 billion and was one of the top five PC vendors in the world. Dell focused on customer support and service and became the master of process engineering and supply chain management. Dell has faced many challenges including distribution through US retail stores, management changes, and keeping up with its competitors. Since consumers aren’t willing to pay huge amounts of money for computers unless they were unique, Dell is at a crossroads. Which road Dell chooses to follow will determine its future. Resources: Dell Inc. ’s most valuable resource has been Michael Dell and its ability to sell computers at 10-15% below market value. We will write a custom essay sample on Personal Computer and Dell or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Another huge resource is the executive team that Dell formed for guidance. Capabilities: Dell’s capability at producing products at a lower cost to its consumers is key. By adding services such as laptops, software/peripherals, servers/networking, services, and storage Dell expanded its capabilities. With the added services Dell can keep pace with its competitors. Core Competencies: Dell’s core competencies are the ability to offer quality products at cheaper prices, personalized orders, and the ability to keep their inventory relatively low. These competencies have helped Dell become a leader in the computer industry. Finding of Fact: Dell is currently at a crossroads; the company’s margins aren’t in a favorable position for the company. In 2010 yes their net income rose, but was still only 2. 91% of net revenue. Dell’s consumers are no longer willing to pay top dollar for a computer, unless it was unique. Competitors are selling laptops for around $300. Tablets have pushed Dell’s laptop sales down as well. Many more competitors have stepped into the industry since Dell first was founded. Dell also spends about 1% of its sales on research and development, while other companies spend about 5%. Justified Recommendation: Dell should invest more of its money into research and development for its products. Technology is constantly changing and for Dell to stay ahead or at least at the same pace, research and development is a must. I’m not saying Dell needs to go out and hire some new employees for this team. Dell could use members from each of its sections to help brainstorm and come up with new and innovative ideas. Innovative employees are invaluable to a company. Dell’s management should perform environmental scanning both internally and externally to find Dells SWOT (strengths, weaknesses, opportunities, threats). Once SWOT is determined management could strategically figure out how to move forward. Environmental scanning shouldn’t be done just when a company finds it has â€Å"hit a bump in the road†, but periodically to keep the company innovative and make sure it is on the correct path. Dell should also perform an industry analysis. This analysis will review potential entrants, buyers, substitutes, suppliers, other stakeholders, and competitors. By completing the analysis a company can determine the high and low forces against the company. The low forces could be turned into a possible opportunity or based on the analysis results, the company could switch strategies.

Saturday, November 30, 2019

The Failure of Disney Paris Essay Example

The Failure of Disney Paris Paper Most famous amongst its flagship projects have been the eleven theme parks situated at different locations that attract swarms of people on a dally basis. However, as we come to learn, a big name and successful past alone may not be sufficient for success away from home. Factors such as culture, conditions, the way of life and other calculated steps can be crucial. Involved in the art of making fairytale over the years, Disneys European Journey was not always a fairytale. Improper information, wrong approaches of marketing, inadequate market research and Inability to cope with external factors could spoil the broth. What are the factors contributed to Ruddiness poor performance during its first ear of operation? When Disney entered Europe with Its Redolence theme park. It expected the same ethereal magic to work Its charm on masses as It had In the US and Japan. The initial failure of the park came as a rude shock to the management which sought to woo European households. Their know it all attitude and arrogance were to blame. We will write a custom essay sample on The Failure of Disney Paris specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Failure of Disney Paris specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Failure of Disney Paris specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Firstly, France has always had negative sentiments regarding American Imperialism and has never been fond of the strong economic and cultural influences it has actively or passively had over other countries. This was further exemplified by Idleness advertising on Its glitz and size, rather than luring barnacles by advertising Its rides and attractions. Mackey was also not a crowd puller, while the French had local characters like Asterisk to proudly hold on to. Disney had completely overlooked the implications of not considering cultural factors while managing the park. [1]The French love their wine, and banning alcohol In the park was doing the unthinkable and Insensitive to French culture and strict rules regarding facial hair for men. Its Important to keep In mind local culture before imposing strict company culture as this plays an important role in defining the verbal experience, fortunately Ruddiness had kennels to house pets since French people would never leave their pets at home during a vacation. Disney also did not get adequately informed about the way of life in Europe, particularly France where they expected a large portion of their potential market. Downsizing their breakfasts at restaurants Dates on malformations Tanat Europeans dont eat Dreariest, Ana expecting midsections family outings which were common in America worked against the requirements and lifestyles of their market. Ruddiness also seemed to fall out of the good books of the French overspent, ad agencies and banks which were formidable allies due to their overconfident and obstinate attitude. The dismal, unwelcoming winter weather in the north of France, the highly priced hotel rooms at Ruddiness, and the theme park by itself not being one that offers enough attractions to extend beyond a two day visit did not help in making things brighter. Disney never entertained the option of entering into partnerships even for the hotels. A large number of factors at the macro level also had direct influences on Ruddiness popularity and performance. For instance, transatlantic airfare wares and currency movements in 1992 made lying to Disorderly, Orlando cheaper than going to Paris.

Tuesday, November 26, 2019

German Nationalism essays

German Nationalism essays Adolf Hitler was not the first man to drastically implement a strong nationalistic country. However, he was the first to implement a distinct form of nationalism, which imbedded highly raciest overtones for the everlasting purification of an Aryan Germany. Hitlers raciest ideals originated from the German Youth Movement during the inter-war period. In short, the Bundische youth carried nationalistic ideals, which were anti-liberal, anti-Semetic and Volkish, these were the three main characteristics of Hitlers platform for a nationalistic Germany. Hitler strongly believed that any alien race, especially Jews would ultimately destroy Germany. Therefore, he had to find a solution that would cure Germany from any infectious people. Lebensraum (living-space) and autarchy became synonymous to Hitler for the purpose of the growth of nationalism and self-determination. Hitler and the Nazi regime would stop at nothing to achieve the growth of this national aim. Politically, Hitler w ould not have been able to take over Germany if the old regime of the Reichstag was in place. The Nazis quickly forbade any political parties by the use of force. Hitlers sense of a national community could only come to rise by the implementation of the Nazi party and the Nazi party only! Economically, Hitler saved Germany form the Great Depression, only it was at the expense of the Jews. The Nazi party relinquished any economic hopes for the Jews for the growth of the Aryan race. The Third Reich went beyond its territory to achieve economic gain by the destructive and deceitful policy of smash and grab. German Nationalism in the years 1933-1945, were, in an extreme sense, geared toward one race in its manifestations for the growth of the social, political, economic and military aspect for the sole benefit of the Gemeinschaft and the Volksdeutsche. Nationalism in Germany between the years 1933-1945 originated around t...

Friday, November 22, 2019

Buying behavior, TV advertisements, ethical and unethical.

â€Å"Advertising perception has a significant impact on consumers’ intention to reject the products and the brand† (Chan et al, 2007). The marketers around the world use different kinds of promotion techniques as a tool of conveying the message about their products or services to the target consumers. Marketers tend to believe that all consumers around the world have similar needs as well as desires and that the global market is growing increasingly homogeneous (Chan et al, 2007). Therefore they try to capture the market through advertising without considering what customers expect from the firms. Due to the rapid growth in the media, all most all firms use TV as their media of promotion to grasp the target market. The Sri Lankan structure of advertising industry is also affected by globalization. At present, there are number of private and government advertising companies inSri Lanka. The advertising companies are also affected by the local FMCG companies. Due to the arising completion, companies should involve in vast promotions in order to capture the market before their competitors. It is believed that there is a relationship between TV promotions and buying behavior of consumers. In order to identify what the customer expects from marketers, it’s vital to carry out a research on how ethical and unethical TV advertisements affect on consumer buying behavior in FMCG industry inSri Lanka? 1.2 PROBLEM STATEMENT How ethical and unethical TV advertisements affect on consumer buying behavior in FMCG industry in Sri Lanka 1.3 PROBLEM JUSTIFICATION The companies that are operating in the FMCG industry inSri Lankashould focus on increasing their sales through identifying their customer expectations. Today almost all the organization around the world, use TV advertisements as a way of conveying the message about their product to the target market. Therefore it is important for marketers to identify the consumer perception about ethical and unethical TV advertisements and its impact on the company sales. Most of the companies do not analyze their customer expectations before they telecast their advertisements on TV. This has created a contradictory situation in the society which may result in negative perceptions about the product which is promoted through the advertisement. R.C. Earnest (2007), who conducted a research on ethnically targeted advertising, has found that â€Å"there were negative attitudinal, emotional, and behavioral reactions by those who are not targeted, which may result in a drop of sales.† With the arising competition, it’s important for organizations to find out the ways and means of satisfying customers in order to make the existing customer retain with the company and attract new customers through vast promotions. The level of understanding of what local customer expect from the marketers when they are doing their promotions through television is, questionable. It is important for organizations to understand and examine the impact of TV advertisements on consumer buying behavior in order to be successful in the future. 1.4 OBJECTIVES To identify how consumers react to unethical and ethical TV advertisements done by FMCG industry inSri Lanka. To find out the impact on buying behavior of the consumers depending on the ethicality and unethicality of the TV advertisements. To find out the relationship between different types of advertisements and buying behavior To find out what type of advertisements attracts more customers towards the product. To recommend alterations to enhance the quality of suitable TV advertisements inSri Lanka. 1.5 SIGNIFICANCE OF THE STUDY Companies The buying behavior of the consumers would be analyzed with regard to the TV advertisements done by companies who are operating in the FMCG industry inSri Lanka. This study will enable the companies to understand their consumers and plan their future promotions in a way in which it will increase customers’ satisfaction. The study also emphasis on possible consequences that may arise in the long run if the company target only one ethnic or religious group in their advertisements. It will also enable the companies to get an idea about the effectiveness of using Indian and other foreign TV advertisements in Sri Lankan context. As this study enables to indentify customer’s perception of the ethical and unethical advertisements, the companies would be able to fulfill customer expectations by providing what customers perceive as ethical. It will create positive attitudes towards the product and the company, ensuring their sales would not drop as a result of an unethical advertisement. Consumers As the study focuses on customer perception regarding ethical and unethical advertisements, the customers will be able to watch TV advertisements without feeling uneasy and embarrassed and they wouldn’t become offended regarding controversial advertisements Further as the production of unethical advertisements diminishes due to the awareness created among the advertising firms through the study and the consumer would be able to grasp the exact message which the company wishes to deliver to the customers when the advertisement is devoid of unethical content. The study will provide an opportunity for the customers to express their views on ethical and unethical TV advertisements. Advertising firms As the study provides details regarding the factors that should be considered when producing TV advertisements for Sri Lankan audience, the advertisement firms will be benefited in terms of understanding the target audience and to be more responsible about the content of the advertisements. The study will specify on what is ethical and what is unethical in terms of customer perspective, which should be the main concern of the advertising firms. Through the provided recommendations the firms can improve the quality of their advertisements, meeting customer expectations which will enable them to serve the society better. 1.6 SCOPE AND THE LIMITATIONS OF THE STDY. Limitation associated with this study begins with the nature of sample, which are the working women in selected areas whose minimum educational level would be the completion of GCE (A/L) and the advertisements done by companies who are operating in the FMCG sector inSri Lankawithin the time period of 2007-2008. The above mentioned sample is selected based on following assumptions: As the society acceptance is more towards the working females, the data gathered through them would be more reliable. Minimum educational level is specified considering the fact that they are knowledgeable enough to distinguish what is ethical and unethical. Further the selected area would beColombomunicipal council and the time period is specified due to time limitation and ease of data gathering. The study is carried out considering only a group of customers which might cause biasness in the findings. Selection of TV as media of advertising and FMCG industry are limiting the study to one particular sector. CHAPTER 2 2.1LITERATURE â€Å"Ethics of advertising intends to ensure that advertisers and consumers co-exist without being harmed by the messages of advertisements.† Ethical advertising provides information regarding the product without harming any parties involved as well as people who watch.â€Å"Unethical advertising, by contrast, deceives consumers by concealing significant facts about a product or service.† Unethical do not satisfy the interests and expectations of the consumers (AcaDemon, 2008) 2.2 LITERATURE REVIEW Numbers of researches around the world have carried out research to find out if there exists a relationship between TV advertisements and the buying behavior. Implications for the Western World It is interesting to observe that TV advertisements have an impact on the Buying behaviors of the New Zealandcustomers. A group of researchers who carried out a research â€Å"to examine what influences perceptions of infomercial advertising effectiveness among a sample of actual infomercial buyers† (Martin et al, 2002), have found that the consumers included in the sample which was 2,670 customers who had bought one of six different products advertised within two weeks, has admitted that the infomercial advertisements (Appendix 1) had been effective in getting them to buy the product (Martin et al, 2002). Unlike most researchers, this group has identified a relationship between a demographic factor which is age and the buying behavior of the consumers. According to the findings of Martine et al, (2002) age impacted how consumers view infomercials, as did the product type purchased. Hypotheses Ho1 and Ha1 were developed according to the findings of this study. Barrio-Garcia Luque- Martinez (2003) who conducted a research inSpainhad focused on a different aspect of advertising. In contrast to the above mentioned group, this group has selected the comparative advertising in order to find out the relationship between TV advertisements and buying behavior of the consumers. The study was carried out on the objective of â€Å"to provide marketing professionals with a theoretical outline that will allow them to understand the persuasive mechanism that underlies comparative advertising effectiveness, helping them in their marketing decision-making processes† (Barrio-Garcia Luque- Martinez, 2003). Comparing to the above group, this group had identified a negative relationship between advertisements and buying behavior of the consumers. The findings of the study states that, â€Å"increase in comparative advertising intensity negatively affect towards the brands advertised and also purchase intensions† (Barrio-Garcia Luque- Martinez , 2003). In order to gather data, they have used relatively a small sample which consisted of 720 consumers selected from four geographical areas ofSpain. The finding of this study was utilized in order to develop Hypotheses Ho2 and Ha2. Petrovici Marinov (2007), two British researchers have also concentrated on how TV advertisements affect on buying behavior of the consumers. They have used a different approach to attempt the research objective which is â€Å"to explore the relationship between determinants and primary antecedents of advertising and attitudes to advertising in the context of European Union accession countries† (Petrovici Marinov, 2007). Even though the sample selected was small (797 respondents) comparing to New Zealand researches (sample of 2,670 respondents), this group has selected their sample from two different countries (Romania and Bulgaria) which helps to broaden their study further and their findings are more reliable as they have conducted face-to-face interviews with the respondents. It is proved that brand recognition and acquisition can be achieved through realistic, truthful and fair advertising (Petrovici Marinov, 2007). Hypotheses Ho3, Ha3 and Ho4, Ha4 were developed in rel ation to the findings of this study. Romani (2006) who conducted the research inItalyhas used different types of variables compared to other western researches to test the relationship between TV advertisements and buying behavior. The variables used in this study were, willingness to buy the advertised product, trustworthiness towards the source of information and completeness or clarity of price information contained in the advertisement. The researcher has used qualitative and experimental studies in order to identify the misleading price communication strategies and consumer response to those advertisements. The respondents sample were very small (480) compared to above mentioned studies which is a drawback of the study. The conclusions drawn from the study show that there is a negative relationship between price misleading advertisements and the customer’s willingness to buy and there is a positive relationship between trustworthiness towards the source of information. The objective of the study was to †Å"investigate consumers’ reactions to advertisements containing misleading information on price† (Romani, 2006). Development of hypotheses Ho5, Ha5 and Ho6, Ha6 were based on the findings of this study. Implications for Asian countries According to R.C. Earnest (2007), â€Å"Unintended audiences often view advertisements targeted at other groups and make decisions regarding the advertisement, brand and company behind the advertising which affect future consumer behavior†. The objective of the study was â€Å"to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional and behavioral reactions† R.C. Earnest (2007). A similar type of sample which Petrovici Marinov (2007), used in their study was utilized in order to gather data. Instead of selecting the sample from two countries, R.C. Earnest (2007) has selected the sample from two distinct ethnic groups (Malay and Chinese) inKuala Lumpur,Malaysia. A fair number of respondents (200 Chinese and 199 Malays) were selected from each group and data were gathered by means of a questionnaire which was based on fiction advertisements targeted at dominant and non- dominant ethnic groups inM alaysia. Hypotheses Ho7 and Ha7 were developed on the basis of findings of this study. Chan McNeal (2003) have concentrated on an atypical aspect of how TV advertisements influence on buying behavior of the consumers. They have emphasized on parent- child communications about consumption and advertising which distinguish their study from the others. Comparatively a large sample (1,665) of parents with children aged 6 to 14 were selected from 3 cities inChinaand a questionnaire is being distributed in order to gather data. Out of all the findings of their study most relevant finding to the current study is that, pluralistic and consensual parents take their children’s opinions about advertisements in to consideration when consuming certain products. Implications for neighbor country A study conducted by Fam Grosh (2007) has derived an interesting finding from the data they gathered using 1,000 urban young adults. Even the sample selected was relatively low compared to theMartin et al’s, (2002) study, the sample was drawn from five Asian countries includingIndia. The method that they have used to gather data was telephone interviews which distinguish this study from the above mentioned studies. The respondents were questioned on their thoughts about the TV advertisements that they liked, product that was being advertised and purchase intensions. The objective of the study was â€Å"to examine likeable executional techniques in advertising across five Asian countries and their impact on purchase intension† (Fam Grosh, 2007). The researchers found that unlike in the all other four countries India is the only country where the respondents’ react for the likeable executional tools and likeable attributes such as soft sell and relevant to me, ha s positively affected the respondents’ decision to buy more of a product/ brand after they exposure to the advertisement (Fam Grosh, 2007). Further most interesting finding of the study is that unlike in other countries Indian customers have responded negatively to advertisements in which children misbehave. Hypotheses Ho8 and 8were constructed with relevant to the findings of this study. Above discussed literature illustrates that advertisements have a significant impact on consumer buying behavior. CHAPTER 3 3.1 CONCEPTUAL FRAMEWORK The following variables are derived from the literature provided in chapter 2. Independent Variables Dependent Variables 3.2 HYPOTHESES Ho1: There is no relationship between infomercial advertisements and buying behavior. Ha1: There is a relationship between infomercial advertisements and buying behavior. Ho2: There is no relationship between Comparative Advertisements and buying behavior. Ha2: There is a relationship between Comparative Advertisements and buying behavior. Ho3: There is no relationship between Realistic Advertisements and buying behavior. Ha3: There is a relationship between Realistic Advertisements and buying behavior. Ho4: There is a negative relationship between Truthfulness of the information provided and thebuying behavior. Ha4: There is a positive relationship between Truthfulness of the information provided and thebuying behavior. H05: There is no relationship between Trustworthiness of the source and buying behavior. Ha5: There is a relationship between Trustworthiness of the source and buying behavior. Ho6: There is no relationship between Price misleading advertisements and buying behavior. Ha6: There is a relationship between Price misleading advertisements and buying behavior Ho7: There is a negative relationship between ethnically targeted advertisements and buying behavior. Ha7: There is a positive relationship between ethnically targeted advertisements and buying behavior. Ho8: There is a negative relationship between Children misbehaved advertisements and buying behavior. Ha8: There is a positive relationship between Children misbehaved advertisements and buying behavior. 3.3 METHODOLOGY Population, sampling and statistical approach will be discussed under this topic. 3.4 POPULATION AND SAMPLE. Selected population for in order to gather data is working women inColombodistrict with a minimum education level of G.C.E (A/L). Below diagram elaborates the selection of sample. The sampling method adapted is a proportionate probability area sampling technique. Where the selected sample of individuals was chosen based on their geographical location (Colombo District) and were further chosen based on if they were employed and had completed the G.C.E (A/L). Since the sample is larger than 35, hence, this can be categorized as a parametric test. Note: – 16.7% is the whole Female, employed and above G.C.E (A/L) rate 19,886,000 is the whole Sri Lankan population 2,421,000 is the wholeColombodistrict population 647,100 is the whole population ofColombomunicipal council 210,546 is the whole population of Dehiwala municipal council 117,563 is the whole population of Moratuwa municipal council 116366 is the whole population of Sri Jayewardenepura municipal council 3.5 STATISTICAL APPROCH According to the table provided in the Appendix 1, multiple regression analysis should be used to analyze data. Further Martine et al. (2002) also have used the multiple regression method to analyze data in their study. In order to gather data five point Likert scale would be adapted as previous researches, Chan McNeal (2003) and Martin et al (2002) have also used the same scale to gather data. CHAPTER 4 4.1 CONCLUSION The proposed study analyzes the impact of ethical and unethical TV advertisements on buying behavior of the consumers in FMCG industry inSri Lanka. Further the study analyses the relationship of how different types of TV advertisements affect on the buying behavior of the consumers using a sample of 104 working women inColombodistrict who have completed A/L examination. Literature review of the current study provides sufficient evidence of past researches which have discussed the similar relationships between the variables selected. Further the study enables the marketers to understand the customer well and as a result they will be able to fulfill consumer expectations through their advertisements. References Chan et al. 2007, ‘Consumers response to offensive advertising: a cross cultural study’, International Marketing Review, vol.24, no.5, pp.606-628. R.C. Earnest 2007, ‘Ethnically targeted advertising views of those not targeted’, Asia Pacific Journal of Marketing, vol.19, no.3, pp.265-285. Martin et al. 2002, ‘Infomercials and advertising effectiveness: an empirical study’, Journal of consumer marketing, vol.19, no.6, pp.468-480. Barrio-Garcia Luque- Martinez 2003, ‘Modeling consumer response to differing levels of comparative advertising’, European Journal of Marketing, vol.37, no.1/2, pp.256-274. Petrovici Marinov 2007, ‘Determinants and antecedents of general attitudes towards advertising’, European Journal of Marketing, vol.41, no.3/4, pp.307-326. Romani 2006, ‘Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy’, Journal of product and brand management, vol.15, no.2, pp.130-138. Chan McNeal 2003, ‘Parent-child communications about consumption and advertising in China’, Journal of consumer marketing, vol.20, no.4, pp.317-334. Fam Grosh 2007, ‘Cultural values and effective executional techniques in advertising’, International Marketing Review, vol.24, no.5, pp.519-638. City population 2008, Sri Lanka , [Online], Available: http://www.citypopulation.de/SriLanka.html [Accessed 3rd December 2008] Department of Census statistics 2006, Bulletin of Labor Force Statistics, [Online], Available: http://www.statistics.gov.lk/samplesurvey/labourforce/mainpage.pdf [Accessed 3rd December 2008] AcaDemon 2008, ‘Papers on Ethical Advertising and similar term paper topics’, [Online], Available: http://www.academon.com/lib/paper/31480.html [Accessed 10th December 2008] Appendix (Statistical Approach) INDEPENDENT VARIABLE DATA TYPEDEPENDENT VARIABLE DATA TYPE:Buying behaviorSELECTED STATISTICAL METHOD INDEPENDENT VARIABLE 1:Infomercial advertisementsIntervalInterval Multiple Regression INDEPENDENT VARIABLE2:Comparative advertisementsInterval IntervalMultiple Regression INDEPENDENT VARIABLE3:Realistic advertisements IntervalIntervalMultiple Regression INDEPENDENT VARIABLE4:Truthfulness of the information providedIntervalIntervalMultiple Regression INDEPENDENT VARIABLE 5:Trustworthiness of the source IntervalIntervalMultiple Regression INDEPENDENT VARIABLE 6:Price misleading advertisements. IntervalIntervalMultiple Regression INDEPENDENT VARIABLE 7: Ethnically targeted advertisements IntervalIntervalMultiple Regression INDEPENDENT VARIABLE 8: Children’s misbehave advertisements IntervalIntervalMultiple Regression Appendix 2 (Operationalisation) Types of variables Measurement Questions/ Description Type of Data Independent Variables Infomercial advertisementsLikert ScaleI feel that infomercial advertisements make me buy the product compared to other advertisements.Interval Comparative advertisementsLikert ScaleComparative advertisements annoy meInterval Realistic AdvertisementsLikert ScaleI feel that realistic advertisements convince me more to buy the advertised product.Interval Truthfulness of the information provided in the advertisementsLikert ScaleI tend to purchase the product if the advertised information is trustworthy.Interval Trustworthiness of the sourceLikert ScaleI believe that TV advertisements are more reliable than other sources.Interval Price misleading advertisementsLikert ScalePrice misleading advertisements makes me reconsider when buying the relevant product.Interval Ethnically target advertisementsLikert ScaleAdvertisements targeting an ethnic group discourage me to purchase the product.Interval Children misbehave in advertisementsLikert ScaleI reject buying products that are advertised using children’s misbehaviour.Interval Dependant Variable Buying BehaviourLikert ScaleTelevision advertisements encourage me to buy the relevant products.Interval Buying behavior, TV advertisements, ethical and unethical. â€Å"Advertising perception has a significant impact on consumers’ intention to reject the products and the brand† (Chan et al, 2007). The marketers around the world use different kinds of promotion techniques as a tool of conveying the message about their products or services to the target consumers. Marketers tend to believe that all consumers around the world have similar needs as well as desires and that the global market is growing increasingly homogeneous (Chan et al, 2007). Therefore they try to capture the market through advertising without considering what customers expect from the firms. Due to the rapid growth in the media, all most all firms use TV as their media of promotion to grasp the target market. The Sri Lankan structure of advertising industry is also affected by globalization. At present, there are number of private and government advertising companies inSri Lanka. The advertising companies are also affected by the local FMCG companies. Due to the arising completion, companies should involve in vast promotions in order to capture the market before their competitors. It is believed that there is a relationship between TV promotions and buying behavior of consumers. In order to identify what the customer expects from marketers, it’s vital to carry out a research on how ethical and unethical TV advertisements affect on consumer buying behavior in FMCG industry inSri Lanka? 1.2 PROBLEM STATEMENT How ethical and unethical TV advertisements affect on consumer buying behavior in FMCG industry in Sri Lanka 1.3 PROBLEM JUSTIFICATION The companies that are operating in the FMCG industry inSri Lankashould focus on increasing their sales through identifying their customer expectations. Today almost all the organization around the world, use TV advertisements as a way of conveying the message about their product to the target market. Therefore it is important for marketers to identify the consumer perception about ethical and unethical TV advertisements and its impact on the company sales. Most of the companies do not analyze their customer expectations before they telecast their advertisements on TV. This has created a contradictory situation in the society which may result in negative perceptions about the product which is promoted through the advertisement. R.C. Earnest (2007), who conducted a research on ethnically targeted advertising, has found that â€Å"there were negative attitudinal, emotional, and behavioral reactions by those who are not targeted, which may result in a drop of sales.† With the arising competition, it’s important for organizations to find out the ways and means of satisfying customers in order to make the existing customer retain with the company and attract new customers through vast promotions. The level of understanding of what local customer expect from the marketers when they are doing their promotions through television is, questionable. It is important for organizations to understand and examine the impact of TV advertisements on consumer buying behavior in order to be successful in the future. 1.4 OBJECTIVES To identify how consumers react to unethical and ethical TV advertisements done by FMCG industry inSri Lanka. To find out the impact on buying behavior of the consumers depending on the ethicality and unethicality of the TV advertisements. To find out the relationship between different types of advertisements and buying behavior To find out what type of advertisements attracts more customers towards the product. To recommend alterations to enhance the quality of suitable TV advertisements inSri Lanka. 1.5 SIGNIFICANCE OF THE STUDY Companies The buying behavior of the consumers would be analyzed with regard to the TV advertisements done by companies who are operating in the FMCG industry inSri Lanka. This study will enable the companies to understand their consumers and plan their future promotions in a way in which it will increase customers’ satisfaction. The study also emphasis on possible consequences that may arise in the long run if the company target only one ethnic or religious group in their advertisements. It will also enable the companies to get an idea about the effectiveness of using Indian and other foreign TV advertisements in Sri Lankan context. As this study enables to indentify customer’s perception of the ethical and unethical advertisements, the companies would be able to fulfill customer expectations by providing what customers perceive as ethical. It will create positive attitudes towards the product and the company, ensuring their sales would not drop as a result of an unethical advertisement. Consumers As the study focuses on customer perception regarding ethical and unethical advertisements, the customers will be able to watch TV advertisements without feeling uneasy and embarrassed and they wouldn’t become offended regarding controversial advertisements Further as the production of unethical advertisements diminishes due to the awareness created among the advertising firms through the study and the consumer would be able to grasp the exact message which the company wishes to deliver to the customers when the advertisement is devoid of unethical content. The study will provide an opportunity for the customers to express their views on ethical and unethical TV advertisements. Advertising firms As the study provides details regarding the factors that should be considered when producing TV advertisements for Sri Lankan audience, the advertisement firms will be benefited in terms of understanding the target audience and to be more responsible about the content of the advertisements. The study will specify on what is ethical and what is unethical in terms of customer perspective, which should be the main concern of the advertising firms. Through the provided recommendations the firms can improve the quality of their advertisements, meeting customer expectations which will enable them to serve the society better. 1.6 SCOPE AND THE LIMITATIONS OF THE STDY. Limitation associated with this study begins with the nature of sample, which are the working women in selected areas whose minimum educational level would be the completion of GCE (A/L) and the advertisements done by companies who are operating in the FMCG sector inSri Lankawithin the time period of 2007-2008. The above mentioned sample is selected based on following assumptions: As the society acceptance is more towards the working females, the data gathered through them would be more reliable. Minimum educational level is specified considering the fact that they are knowledgeable enough to distinguish what is ethical and unethical. Further the selected area would beColombomunicipal council and the time period is specified due to time limitation and ease of data gathering. The study is carried out considering only a group of customers which might cause biasness in the findings. Selection of TV as media of advertising and FMCG industry are limiting the study to one particular sector. CHAPTER 2 2.1LITERATURE â€Å"Ethics of advertising intends to ensure that advertisers and consumers co-exist without being harmed by the messages of advertisements.† Ethical advertising provides information regarding the product without harming any parties involved as well as people who watch.â€Å"Unethical advertising, by contrast, deceives consumers by concealing significant facts about a product or service.† Unethical do not satisfy the interests and expectations of the consumers (AcaDemon, 2008) 2.2 LITERATURE REVIEW Numbers of researches around the world have carried out research to find out if there exists a relationship between TV advertisements and the buying behavior. Implications for the Western World It is interesting to observe that TV advertisements have an impact on the Buying behaviors of the New Zealandcustomers. A group of researchers who carried out a research â€Å"to examine what influences perceptions of infomercial advertising effectiveness among a sample of actual infomercial buyers† (Martin et al, 2002), have found that the consumers included in the sample which was 2,670 customers who had bought one of six different products advertised within two weeks, has admitted that the infomercial advertisements (Appendix 1) had been effective in getting them to buy the product (Martin et al, 2002). Unlike most researchers, this group has identified a relationship between a demographic factor which is age and the buying behavior of the consumers. According to the findings of Martine et al, (2002) age impacted how consumers view infomercials, as did the product type purchased. Hypotheses Ho1 and Ha1 were developed according to the findings of this study. Barrio-Garcia Luque- Martinez (2003) who conducted a research inSpainhad focused on a different aspect of advertising. In contrast to the above mentioned group, this group has selected the comparative advertising in order to find out the relationship between TV advertisements and buying behavior of the consumers. The study was carried out on the objective of â€Å"to provide marketing professionals with a theoretical outline that will allow them to understand the persuasive mechanism that underlies comparative advertising effectiveness, helping them in their marketing decision-making processes† (Barrio-Garcia Luque- Martinez, 2003). Comparing to the above group, this group had identified a negative relationship between advertisements and buying behavior of the consumers. The findings of the study states that, â€Å"increase in comparative advertising intensity negatively affect towards the brands advertised and also purchase intensions† (Barrio-Garcia Luque- Martinez , 2003). In order to gather data, they have used relatively a small sample which consisted of 720 consumers selected from four geographical areas ofSpain. The finding of this study was utilized in order to develop Hypotheses Ho2 and Ha2. Petrovici Marinov (2007), two British researchers have also concentrated on how TV advertisements affect on buying behavior of the consumers. They have used a different approach to attempt the research objective which is â€Å"to explore the relationship between determinants and primary antecedents of advertising and attitudes to advertising in the context of European Union accession countries† (Petrovici Marinov, 2007). Even though the sample selected was small (797 respondents) comparing to New Zealand researches (sample of 2,670 respondents), this group has selected their sample from two different countries (Romania and Bulgaria) which helps to broaden their study further and their findings are more reliable as they have conducted face-to-face interviews with the respondents. It is proved that brand recognition and acquisition can be achieved through realistic, truthful and fair advertising (Petrovici Marinov, 2007). Hypotheses Ho3, Ha3 and Ho4, Ha4 were developed in rel ation to the findings of this study. Romani (2006) who conducted the research inItalyhas used different types of variables compared to other western researches to test the relationship between TV advertisements and buying behavior. The variables used in this study were, willingness to buy the advertised product, trustworthiness towards the source of information and completeness or clarity of price information contained in the advertisement. The researcher has used qualitative and experimental studies in order to identify the misleading price communication strategies and consumer response to those advertisements. The respondents sample were very small (480) compared to above mentioned studies which is a drawback of the study. The conclusions drawn from the study show that there is a negative relationship between price misleading advertisements and the customer’s willingness to buy and there is a positive relationship between trustworthiness towards the source of information. The objective of the study was to †Å"investigate consumers’ reactions to advertisements containing misleading information on price† (Romani, 2006). Development of hypotheses Ho5, Ha5 and Ho6, Ha6 were based on the findings of this study. Implications for Asian countries According to R.C. Earnest (2007), â€Å"Unintended audiences often view advertisements targeted at other groups and make decisions regarding the advertisement, brand and company behind the advertising which affect future consumer behavior†. The objective of the study was â€Å"to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional and behavioral reactions† R.C. Earnest (2007). A similar type of sample which Petrovici Marinov (2007), used in their study was utilized in order to gather data. Instead of selecting the sample from two countries, R.C. Earnest (2007) has selected the sample from two distinct ethnic groups (Malay and Chinese) inKuala Lumpur,Malaysia. A fair number of respondents (200 Chinese and 199 Malays) were selected from each group and data were gathered by means of a questionnaire which was based on fiction advertisements targeted at dominant and non- dominant ethnic groups inM alaysia. Hypotheses Ho7 and Ha7 were developed on the basis of findings of this study. Chan McNeal (2003) have concentrated on an atypical aspect of how TV advertisements influence on buying behavior of the consumers. They have emphasized on parent- child communications about consumption and advertising which distinguish their study from the others. Comparatively a large sample (1,665) of parents with children aged 6 to 14 were selected from 3 cities inChinaand a questionnaire is being distributed in order to gather data. Out of all the findings of their study most relevant finding to the current study is that, pluralistic and consensual parents take their children’s opinions about advertisements in to consideration when consuming certain products. Implications for neighbor country A study conducted by Fam Grosh (2007) has derived an interesting finding from the data they gathered using 1,000 urban young adults. Even the sample selected was relatively low compared to theMartin et al’s, (2002) study, the sample was drawn from five Asian countries includingIndia. The method that they have used to gather data was telephone interviews which distinguish this study from the above mentioned studies. The respondents were questioned on their thoughts about the TV advertisements that they liked, product that was being advertised and purchase intensions. The objective of the study was â€Å"to examine likeable executional techniques in advertising across five Asian countries and their impact on purchase intension† (Fam Grosh, 2007). The researchers found that unlike in the all other four countries India is the only country where the respondents’ react for the likeable executional tools and likeable attributes such as soft sell and relevant to me, ha s positively affected the respondents’ decision to buy more of a product/ brand after they exposure to the advertisement (Fam Grosh, 2007). Further most interesting finding of the study is that unlike in other countries Indian customers have responded negatively to advertisements in which children misbehave. Hypotheses Ho8 and 8were constructed with relevant to the findings of this study. Above discussed literature illustrates that advertisements have a significant impact on consumer buying behavior. CHAPTER 3 3.1 CONCEPTUAL FRAMEWORK The following variables are derived from the literature provided in chapter 2. Independent Variables Dependent Variables 3.2 HYPOTHESES Ho1: There is no relationship between infomercial advertisements and buying behavior. Ha1: There is a relationship between infomercial advertisements and buying behavior. Ho2: There is no relationship between Comparative Advertisements and buying behavior. Ha2: There is a relationship between Comparative Advertisements and buying behavior. Ho3: There is no relationship between Realistic Advertisements and buying behavior. Ha3: There is a relationship between Realistic Advertisements and buying behavior. Ho4: There is a negative relationship between Truthfulness of the information provided and thebuying behavior. Ha4: There is a positive relationship between Truthfulness of the information provided and thebuying behavior. H05: There is no relationship between Trustworthiness of the source and buying behavior. Ha5: There is a relationship between Trustworthiness of the source and buying behavior. Ho6: There is no relationship between Price misleading advertisements and buying behavior. Ha6: There is a relationship between Price misleading advertisements and buying behavior Ho7: There is a negative relationship between ethnically targeted advertisements and buying behavior. Ha7: There is a positive relationship between ethnically targeted advertisements and buying behavior. Ho8: There is a negative relationship between Children misbehaved advertisements and buying behavior. Ha8: There is a positive relationship between Children misbehaved advertisements and buying behavior. 3.3 METHODOLOGY Population, sampling and statistical approach will be discussed under this topic. 3.4 POPULATION AND SAMPLE. Selected population for in order to gather data is working women inColombodistrict with a minimum education level of G.C.E (A/L). Below diagram elaborates the selection of sample. The sampling method adapted is a proportionate probability area sampling technique. Where the selected sample of individuals was chosen based on their geographical location (Colombo District) and were further chosen based on if they were employed and had completed the G.C.E (A/L). Since the sample is larger than 35, hence, this can be categorized as a parametric test. Note: – 16.7% is the whole Female, employed and above G.C.E (A/L) rate 19,886,000 is the whole Sri Lankan population 2,421,000 is the wholeColombodistrict population 647,100 is the whole population ofColombomunicipal council 210,546 is the whole population of Dehiwala municipal council 117,563 is the whole population of Moratuwa municipal council 116366 is the whole population of Sri Jayewardenepura municipal council 3.5 STATISTICAL APPROCH According to the table provided in the Appendix 1, multiple regression analysis should be used to analyze data. Further Martine et al. (2002) also have used the multiple regression method to analyze data in their study. In order to gather data five point Likert scale would be adapted as previous researches, Chan McNeal (2003) and Martin et al (2002) have also used the same scale to gather data. CHAPTER 4 4.1 CONCLUSION The proposed study analyzes the impact of ethical and unethical TV advertisements on buying behavior of the consumers in FMCG industry inSri Lanka. Further the study analyses the relationship of how different types of TV advertisements affect on the buying behavior of the consumers using a sample of 104 working women inColombodistrict who have completed A/L examination. Literature review of the current study provides sufficient evidence of past researches which have discussed the similar relationships between the variables selected. Further the study enables the marketers to understand the customer well and as a result they will be able to fulfill consumer expectations through their advertisements. References Chan et al. 2007, ‘Consumers response to offensive advertising: a cross cultural study’, International Marketing Review, vol.24, no.5, pp.606-628. R.C. Earnest 2007, ‘Ethnically targeted advertising views of those not targeted’, Asia Pacific Journal of Marketing, vol.19, no.3, pp.265-285. Martin et al. 2002, ‘Infomercials and advertising effectiveness: an empirical study’, Journal of consumer marketing, vol.19, no.6, pp.468-480. Barrio-Garcia Luque- Martinez 2003, ‘Modeling consumer response to differing levels of comparative advertising’, European Journal of Marketing, vol.37, no.1/2, pp.256-274. Petrovici Marinov 2007, ‘Determinants and antecedents of general attitudes towards advertising’, European Journal of Marketing, vol.41, no.3/4, pp.307-326. Romani 2006, ‘Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy’, Journal of product and brand management, vol.15, no.2, pp.130-138. Chan McNeal 2003, ‘Parent-child communications about consumption and advertising in China’, Journal of consumer marketing, vol.20, no.4, pp.317-334. Fam Grosh 2007, ‘Cultural values and effective executional techniques in advertising’, International Marketing Review, vol.24, no.5, pp.519-638. City population 2008, Sri Lanka , [Online], Available: http://www.citypopulation.de/SriLanka.html [Accessed 3rd December 2008] Department of Census statistics 2006, Bulletin of Labor Force Statistics, [Online], Available: http://www.statistics.gov.lk/samplesurvey/labourforce/mainpage.pdf [Accessed 3rd December 2008] AcaDemon 2008, ‘Papers on Ethical Advertising and similar term paper topics’, [Online], Available: http://www.academon.com/lib/paper/31480.html [Accessed 10th December 2008] Appendix (Statistical Approach) INDEPENDENT VARIABLE DATA TYPEDEPENDENT VARIABLE DATA TYPE:Buying behaviorSELECTED STATISTICAL METHOD INDEPENDENT VARIABLE 1:Infomercial advertisementsIntervalInterval Multiple Regression INDEPENDENT VARIABLE2:Comparative advertisementsInterval IntervalMultiple Regression INDEPENDENT VARIABLE3:Realistic advertisements IntervalIntervalMultiple Regression INDEPENDENT VARIABLE4:Truthfulness of the information providedIntervalIntervalMultiple Regression INDEPENDENT VARIABLE 5:Trustworthiness of the source IntervalIntervalMultiple Regression INDEPENDENT VARIABLE 6:Price misleading advertisements. IntervalIntervalMultiple Regression INDEPENDENT VARIABLE 7: Ethnically targeted advertisements IntervalIntervalMultiple Regression INDEPENDENT VARIABLE 8: Children’s misbehave advertisements IntervalIntervalMultiple Regression Appendix 2 (Operationalisation) Types of variables Measurement Questions/ Description Type of Data Independent Variables Infomercial advertisementsLikert ScaleI feel that infomercial advertisements make me buy the product compared to other advertisements.Interval Comparative advertisementsLikert ScaleComparative advertisements annoy meInterval Realistic AdvertisementsLikert ScaleI feel that realistic advertisements convince me more to buy the advertised product.Interval Truthfulness of the information provided in the advertisementsLikert ScaleI tend to purchase the product if the advertised information is trustworthy.Interval Trustworthiness of the sourceLikert ScaleI believe that TV advertisements are more reliable than other sources.Interval Price misleading advertisementsLikert ScalePrice misleading advertisements makes me reconsider when buying the relevant product.Interval Ethnically target advertisementsLikert ScaleAdvertisements targeting an ethnic group discourage me to purchase the product.Interval Children misbehave in advertisementsLikert ScaleI reject buying products that are advertised using children’s misbehaviour.Interval Dependant Variable Buying BehaviourLikert ScaleTelevision advertisements encourage me to buy the relevant products.Interval

Wednesday, November 20, 2019

Management of Change. Why General Electric was required to bring about Essay

Management of Change. Why General Electric was required to bring about a complete transformation in the organization - Essay Example The importance of stakeholders in organizations has become all the more important over the years. Thus organizations are constantly confronted with the crisis of managing change so as to keep themselves at par with stakeholders’ needs and requirements. The project seeks to bring forth the process of cultural change that was brought about in General Electric. Elaborating the factors which initiated the change process in the organization, the project goes on to weigh the actual outcomes against the desired outcomes in the organization. Finally the project provides an evaluation of the extent to which GE has been successful in implementing the change process in the organization. Organizational Change Theorists have brought forth some generic definitions of organizational change. Burnes (1996) noted that organizational change is regarded as the alterations taking place in organizations at the groups, individuals and the entire organizational level. According to Van de Ven and Pool e, (1995) change is defined as the observation of differences over a period of time on a variety of dimensions. Researchers and practitioners exploring change through social-cognition perspective or cultural perspective in organizations consider focussing on such aspects as values and mental maps of participants in the change, rather than on aspects like organizational structures, size etc. Since the language of change differs across perceptions of researchers it is difficult to find a unanimous and common perception of language fir change. However, there are certain common concepts in change theories produced by authors, such as sources of change, forces of change, first order and second order change. These common concepts are available within the major sources literature of change like Burnes, 1996; Levy and Merry, 1986; Goodman, 1982; and Spreitzer and Rajagopalan, 1996. More and more studies related to change increased the critical points of these concepts in their analysis. Mor gan (1986) makes the main assumption underlying the evolutionary theories that change is a response which is generated due to situational variables, external conditions and environment surrounding organizations. He regards social systems as being complex, diversified and interdependent, which evolve over time naturally responding to external demands (Kezar, 2001, p.4). The planned change models or Teleological theories assume the fact that organizations remain purposeful and adaptive to change. It is because organizational leaders, change agents and others see the needed change in organizations that change happens or occurs. Even though the change process is regarded as being linear and rational, Carnall (1995); Carr, Hard and Trahant (1996) regard the individual managers to be more instrumental in the process. Morgan, conceptualises the process of change as a being a natural part of organizational development. Researchers have a brought a direct association between organizational c hange and consequent performance and productivity of firms. Change process is said to act as a catalyst or facilitator of organizational growth and performance. Some of the leading examples of organizational changes which have subsequently reflected through enhanced performance, productivity and competitive position in the market are British Airways, General Electric and Rover Group (APOC, 1997, p.5). Effective change

Tuesday, November 19, 2019

New testament paper Essay Example | Topics and Well Written Essays - 750 words

New testament paper - Essay Example It will be shown that in Luke, Satan is given more dialogue and arguably, more emphasis with regard to a number of elements. Conversely, in Matthew, Jesus is provided with more dialogue, more personality, and thus, greater emphasis as a figure. By no means can it therefore said that Satan is more important, both are uniformly championing the realm of spirit against the realm of matter or material. Rather, the difference in emphasis will be examined in regard to the respective impact for the very significance of this duality or contrast. The difference of emphasis between Satan and Jesus, can be discerned at a number of junctures with regard to dialogue. Literally, one can quantify the amount of words provided by each and discern a measurable difference that represents a further distinction in emphasis. For instance, in line 4 both books articulate the idea that â€Å"Man shall not live on bread alone†, but Mathew adds: â€Å"but on every word that comes from the mouth of godà ¢â‚¬ (Mathew 4:4 and Luke 4). Further, in the line that follows the temptation presented to Jesus from Satan from the mountain top – that is, where he takes him to the top of the mountain and offers him everything in the earthly realm, Jesus is also given more dialogue. ... He is issuing a forceful command. Similarly, Jesus is actually â€Å"fasting† (Mathew 4:1) in Mathew whereas in Luke he merely â€Å"ate nothing† (Luke 4:1). There are religious overtones to fasting, whereas not eating does not carry the same weight. Jesus piety, reverence and humility finds greater emphasis with the idea of fasting especially when we consider what he says about it later: â€Å"When you fast, do not look somber as the hypocrites do, for they disfigure their faces to show others they are fasting† (Mathew 6:16). Fasting carries with it, connotations like sincere humility, and this emphasized in Mathew over and against Luke. As mentioned, the converse is true in Luke. That is, Satan is given more dialogue and more emphasis in a number of significant passages. Most notably, Satan's personality is more prominent in the line about taking Jesus to the mountain top. Consider the difference of emphasis in Luke: â€Å"I will give you all their authority a nd splendor; it has been given to me, and I can give it to anyone I want to. 7 If you worship me, it will all be yours.† (Luke 4:6-7). Not only is this a more flourished emphasis, the usage of personal pronouns is quite astounding for such a small passage or phrase. The usage of 'I' occurs three times, and the usage of 'me' occurs twice. This is quantitatively different than the emphasis in Mathew, but also qualitatively succinct too with regard to the impact. By emphasizing the individuality of the figure, Satan is isolated and made a more succinct figure. The duality between the kingdom of god and that of Satan becomes glaringly contrasted as a result. By contrast, in Mathew he merely asks Jesus to bow down and worship him. In Luke, his power is emphasized become of the articulation

Saturday, November 16, 2019

Research Process and Terminology Paper Essay Example for Free

Research Process and Terminology Paper Essay The aim of this paper is to address the linkage between foreign direct investment (FDI) flows and the number of natural disasters. By using the data of 94 countries in the period of 1984 to 2004 and applying a variety of empirical tests, the result appears that natural hazards have significantly negative effects on FDI of countries. A. Economic Effects of Natural Disasters and The Determinants of Foreign Direct Investment Economic Effects of Natural Disasters There are three patterns that concern with the economic effects of natural hazard. The first two strands concentrates on the primary or short-term effects and long-term effects of hazards on economy. While the short-term effect strand achieves abundant evidences of negative disasters’ impacts on GDP, the long-term effect strand cannot reach a clear conclusion. The third strand focuses on the capacity to mitigate the destructive effects of natural risks. A brief conclusion is that the negative impacts of risks can be diminished by country’s institutions. Determinant of Foreign Direct Investment There are three types of foreign direct investment, namely: (1) Operating new (2) Moving an existing (3) Moving a part of existing The first type is considered as location decision and categorized in pull factor, the latter two types are relocation decision and belong to push factor. Following this logic, propositional pull factors to put in models are the level of openness and the size of the economy. Obviously, the push  factor in models is natural risks. Other determinants which are mainly focused are institutions, such as government infrastructure, political freedom, corruption, etc. B. Data and Methods The data for analyzing impacts of natural disasters on FDI flows are taken from the EMDAT, which provides by the institution Center for Research on the Epidemiology of Disasters (CRED) and World Bank. Some observations were dropped because of missing data, the data which is used in this research contains an unbalance panel with 1,822 country-year observations from 94 countries (29 in Africa, 17 in Asia, 22 in Europe and 26 in Americas) in the period 1984-2004. Table 2 presents descriptions of dependent and independent variables. (TABLE 2) At this point, it is important to look again at two primary variables which devoted to results of empirical tests. The first key variable is FDI, which is measured by the total net inflows of foreign direct investment as a percentage of GDP. FDI is the dependent variable in all models. The second key variable relates to natural hazards. Since both recent and longerterm risks have its impacts on investors, the authors deliver four variables that are concerned with the number of natural risks happening in four time period: Total events in the prior year, total events in the prior 5 years, total events in the prior 10 years, total events in the prior 25 years. Table 3 shows the correlations between FDI/GDP and each of four variables referring to the measures of natural risks. (TABLE 3) It is undoubtedly true that both the counted measure as number of natural hazards and the monetary measure as the estimation of â€Å"dollar value of damages† affect decision makers. While it can be argue that result as the dollar amount of damages may have substantial influence on investors’ decisions, it is obvious that estimating the consequence of natural disasters is complex and not as accurate as â€Å"counts of disasters†. For this  reason, models will mainly focus on counts of disasters. Moreover, the research emphasizes on five types of natural hazards that severely devastate infrastructures, physical capital and labor forces. As such, these five types are earthquakes, floods, volcanoes, landslide and windstorms (include hurricanes). The following two variables which refer to the degree of openness and incentive in trade and investment are Trade and Investment. The former is taken from World Bank’s 2008 World Development Indicators and the latter is provided by Political Risk Services Group, assembled by the IRIS Center at the University of Maryland. Regarding to a country’s reliability for trade and investment, the investment variable is the estimation of three factors: contract viability/risk of exportation, repatriation of profits and delay in payments. These three factors are rank from 0 to 12 and the higher value illustrates the higher risk in investment. The final three variables in the base model are Inflation, Gov. stability and Rule of law. The Inflation variable is the inflation level of each country in a particular year and taken from 2008 World Development Indicators. The other two variables are collected from the International Country Risk Guide, with reflecting the level of stability of government and adhesion to the rule of law. The higher value implies the better environment for investors. Those variables contribute to the base model as this form: FDIit = ÃŽ ±0 + ÃŽ ±1Total events in the prior # yearsit + ÃŽ ±2GDP per capitait + ÃŽ ±3GDP growthit + ÃŽ ±4Tradeit + ÃŽ ±5Investmentit + ÃŽ ±6Inflation + ÃŽ ±7Gov. stabilityit + ÃŽ ±8Rule of lawit + ÃŽ ³i + ÃŽ ³t + ÃŽ µit This research also employs ÃŽ ³i as country fixed effects over time and ÃŽ ³t as year fixed effects for all countries. C. Results and Their Implications The below table indicates the linkage between foreign direct investment and natural disasters by applying the base model. It can be seen from Table 4 that all four natural hazard variables have significantly negative effects on FDI in each of models. Moreover, there is a decline trend in coefficients of disaster variables when measuring in Total events in the prior 1 year to Total events in the prior 25 years, which suggests that relatively recent risks have more significant influence than long term risks on investors’ decisions. The next two variables, which are GDP per capita and GDP growth, are positive as expected and significant. However, although both Trade and Investment variables have positive effects on FDI, only Trade is significant. The Inflation variable is negative and significant in all four models. Only Gov. stability variable has unexpected side and both Gov. stability and Rule of law are not significant in all models. The authors also employ the empirical tests to find out different effects of five particular types of disasters. The result is presented in Table 5. The outcome demonstrates that all other non-disaster variables have the same reaction and all damage variables are negative in side. However, Windstorms is significant in all three cases, Volcanoes is significant in two cases while Landslides, Earthquake and Floods are significant in only one case. Hence, there is evidence to support the view that each type of hazards has its effects on FDI, the clearest evidence is found on Windstorms. Regardless the inaccurate in estimation of dollar value of damages, the research generates the final test by using the base model with â€Å"dollar value of damages† in place of â€Å"counts of disasters†. The result is displayed in Table 6. Similarly with the above case, all non-disaster variables have the same result as the base model case. Though disaster variables are negative and significant in all case, they do not decline from recent to older events. A draw conclusion may be policy makers equally focus on relative recent and longer-term risks or maybe there is error in data. D. Conclusion To sum up briefly, there are four important conclusions. First and foremost, natural disasters have significant and negative effect on foreign direct  investment. Second, there are some evidences to support the view that decisions of foreign investors are deeper affected by relative recent events in comparing to longer-term events. Third, different types of natural hazards are considered to have different impacts on foreign direct investment, the most severe impact is found on windstorms. Finally, regardless the intricacy and inaccuracy in monetary measuring the value of damages, the model which focuses on dollar value of damages also addresses the same result with the base model: natural disasters discourage foreign direct investment.

Thursday, November 14, 2019

Bastille Day :: essays research papers fc

"Bastille Day, on the Fourteenth of July, is the French symbol of the end of the Monarchy and the beginning of the French Revolution" (www.hightowertrail.com). It is very much like Independence Day in the United States because it is a celebration of the beginning of a new form of government. There are several factors that led to the Revolution. King Louis XV and King Louis XVI both led extremely extravagant lives. They spent a lot of the government's money on luxuries even while the government had some financial problems. One of the government's main jobs back then was to protect their country from, and manage wars. In the Seven Years War against England, France spent large sums of money on the war effort but they still lost the war and had to give up their colonies in North America. Many French citizens regarded this loss as a major humiliation. The population was divided into three estates. The Third Estate, also known as the commoners was made up of the bourgeoisie, wage earners and the peasantry. They were the majority of the population. The Second Estate was for the nobility. The First Estate was composed of the clergy. The Upper Clergy were very wealthy and powerful and therefore they related to the First Estate. The Lower Clergy related more to the Lower Estates. "The first two states enjoyed privileges over the Third Estate. Although they were the richest, they were exempt from taxes. They were also the only members in society who could hold positions of importance such as Officers in the army" (www.members.aol.com). This caused great discontent within the Third Estate. In 18th Century the peasant population increased dramatically. This growth in population increased the demand for more land. Land was being divided into smaller and smaller sections to cope with this problem. Eventually some sections of land were not even enough for a peasant to support his own family. The wars in America left France in huge debt. To try and pay this debt the nobility increased taxes on the peasants, which further increased their resentment towards the nobility. Poor harvests in 1787 and 1788 led to a food shortage. The peasants could barely feed themselves let alone pay taxes. The peasants started to threaten violence if their situation wasn't improved. There was an increased competition from British textile manufacturers. This left many people without jobs, and a huge increase in unemployment. Bastille Day :: essays research papers fc "Bastille Day, on the Fourteenth of July, is the French symbol of the end of the Monarchy and the beginning of the French Revolution" (www.hightowertrail.com). It is very much like Independence Day in the United States because it is a celebration of the beginning of a new form of government. There are several factors that led to the Revolution. King Louis XV and King Louis XVI both led extremely extravagant lives. They spent a lot of the government's money on luxuries even while the government had some financial problems. One of the government's main jobs back then was to protect their country from, and manage wars. In the Seven Years War against England, France spent large sums of money on the war effort but they still lost the war and had to give up their colonies in North America. Many French citizens regarded this loss as a major humiliation. The population was divided into three estates. The Third Estate, also known as the commoners was made up of the bourgeoisie, wage earners and the peasantry. They were the majority of the population. The Second Estate was for the nobility. The First Estate was composed of the clergy. The Upper Clergy were very wealthy and powerful and therefore they related to the First Estate. The Lower Clergy related more to the Lower Estates. "The first two states enjoyed privileges over the Third Estate. Although they were the richest, they were exempt from taxes. They were also the only members in society who could hold positions of importance such as Officers in the army" (www.members.aol.com). This caused great discontent within the Third Estate. In 18th Century the peasant population increased dramatically. This growth in population increased the demand for more land. Land was being divided into smaller and smaller sections to cope with this problem. Eventually some sections of land were not even enough for a peasant to support his own family. The wars in America left France in huge debt. To try and pay this debt the nobility increased taxes on the peasants, which further increased their resentment towards the nobility. Poor harvests in 1787 and 1788 led to a food shortage. The peasants could barely feed themselves let alone pay taxes. The peasants started to threaten violence if their situation wasn't improved. There was an increased competition from British textile manufacturers. This left many people without jobs, and a huge increase in unemployment.

Monday, November 11, 2019

Ottoman Empire Study Guide Essay

Devshirme: Every 2 years or so, young Christians were taken and trained and converted to Islam. They would either be janissaries (foot soldiers) but ones with â€Å"intellectual promise† went to work in the government. Many became powerful. Some were slaves? Because the enslavement of the Muslims was not allowed. The power was NOT hereditary (like the Chinese). So the sultan surrounded himself with people who did not have families. Millet System: Each religion had their own leader -Kept Jews and Christians happy -But they were still viewed as second-class citizens. -Everyone in a Millet still had to pay taxes to Empire though. -The Christians and Jews had to pay a special tax called the Jyzia. Jyzia was expensive tax. It showed favor to the Muslims. If you converted to Islam then you would not have to pay the tax. -Jews normally had more respect for this system because they never really were respected and had a country -Muslims regarded the Christians and Jews with a sort of respect because they are all Abrahamic Religions. But they were skeptical of Christianity because of the holy trinity and they believed that that meant they were poly, not monotheistic. Sà ¼leyman: â€Å"Suleyman the Magnificent† -10th Ottoman Sultan -Had great army -Warlike -Enforced the â€Å"Law of Fratricide† which was the act of killing all male relatives of the sultans so they would not over take the throne. -Was married to Hà ¼rrem (the smiling one) who was the â€Å"head concubine† fell in love with her. This was unusual because by this time it was not necessary for alliances through marriage to be formed. Selim the Sot: Successor of Suleyman. -Did not do much. Slacker. Preferred Eunuchs and concubines, and drank a lot Murad III: Successor to Selim -Manipulated by mother and wife -But still had military advances Mehmet: †¢Sultan Mehmet II -Conquered Constantinople †¢renamed it Istanbul †¢largest city in Europe (700,000+ people) †¢architecturally unbelievable (symbolized wealth and power) -Formed a navy †¢enabled Ottomans to conquer Venice and Mediterranean Islands -Improved Army †¢guns + gunpowder + technical advantages -portable guns Decline of Ottomans: Inflation, created an atmosphere of bribery and corruption. Not able to pay Janissaries so they no longer had complete power. Army became less efficient. Sultans stopped training their sons to rule so they became terrible rulers. So power went to the Janissaries and became a hereditary thing. Empire soon began to be ruled by the military.

Saturday, November 9, 2019

The Diagnosing Diabetes Mellitus Health And Social Care Essay

This was a instance control survey, which was conducted at the Mahatma Gandhi Medical College and Research Institute Hospital, Puducherry, a rural Tertiary attention infirmary with an one-year volume of above 1,00,000 patients over one twelvemonth period. The Institutional Medical Ethics Committee approved this survey. From January 2011 until April 2012 we enrolled patients between the ages of 14 and 86 old ages of age. 100 diabetes mellitus patients and 50 healthy not diabetic controls without any urinary ailments viz dysuria, frequence, urgency, strangury, tenesimus, nocturia, nocturnal urinary incontinence, prostatism, incontinency, urethral hurting, vesica hurting, nephritic gripes, prostate hurting, and who attended Mahatma Gandhi Medical College between August 2010 to July 2012 were enrolled for this survey. These patients did non hold any old vesica catheterisation, instrumentality of urogenital piece of land or old urogenital surgery. WHO criteria was applied to name diabetes mellitus.WHO criteria for naming diabetes mellitus.Methods and standards for naming diabetes mellitus1. Diabetess symptoms ( ie polyuria, polydipsia and unexplained weight loss ) plus a random venous plasma glucose concentration & A ; gt ; 11.1 mmol/lora fasting plasma glucose concentration & A ; gt ; 7.0 mmol/l ( whole blood & A ; gt ; 6.1mmol/l )ortwo hr plasma glucose concentration & A ; gt ; 11.1 mmol/l two hours after 75g anhydrous glucose in an unwritten glucose tolerance trial ( OGTT ) . 2. without symptoms diagnosing of DM should non be based on a individual glucose trial but requires collateral plasma venous finding. At least two glucose trials result on a another twenty-four hours with a value within the diabetic scope is indispensable. It can be either fasting, random sample or the two hr station glucose trial. If the fasting glucose or random glucose values are non diagnostic of DM so the two hr value should be used.MethodDuring initial visit relevant facts were elicited from patients sing history, age, continuance of diabetes, absence of urinary symptoms. H/O old catheterisation, instrumentality and surgery of urogenital piece of land. With respect to female patients, their catamenial history, H/O white discharge. H/O pruritus vulva were elicited. Then elaborate scrutiny of patients carried out peculiarly with respect to complications of diabetes. In male patients, per rectal scrutiny was carried out to govern out prostate expansion routinely. In female patients elaborate gynecological scrutiny carried out to govern out any gynecological jobs, cystocele etc. After these preliminary scrutinies, patients non suiting into choice standards were omitted, and 100 diabetes mellitus patients, and 50 non diabetic control were proceeded to following phase of survey. During subsequent visits, patients and command group random blood sugar degrees, blood carbamide, serum creatinine trials were done. On the same twenty-four hours patients urine samples were collected for civilization and microscopic scrutiny. In female patients urine civilization sample were collected during their non-menstural periods.METHODS OF URINE SPECIMEN COLLECTIONClean gimmick mid watercourse urine aggregation method was adopted. Patients were explained about the methods of roll uping clean gimmick midstream piss and aged female patients were provided with nursing helpers for cleaning the external genital organ. Urine was collected in a unfertile wide-mouthed prison guard cap bottle for civilization intent and microscopic scrutiny. Two back-to-back urine specimens were obtained, and refrigerated instantly, because it was non possible to plate all the samples of urine instantly. One civilization of a clean-voide specimen of midstream piss from an person without symptoms of a UTI with at least 105 cfu/ml of the same individual bacterial species was considered equal to name ASB [ 30 ] . The ground to civilization a 2nd clip is to know apart between true bacteriuria and taint. In most surveies, merely the positive civilizations are repeated to name [ 30 ] .Quantitative CULTURE OF URINEUrine was cultured quantitatively by graduated cringle technique. The civilization home bases were read at the terminal of 24 hours and no. of settlements counted in positive civilizations. If there was no growing the civilization home bases were reincubated for another 24 hours and figure of settlements calculated if growing was noted.ANTIBIOTIC SENSITIVITY TESTSThese were done utilizing the standard sums of ( nitrofurantoin, tetracycline, aminoglycosides, co-trimaxazole,3rd coevals Mefoxins, fluroquinolones, ? lactams and nalidixic acid in all civilization positive instances ) and study obtained at the terminal of 48 hours. It was non possible to gauge HbA1C in all the patients in our set-up. Written informed consent was obtained from the patients and controls. We excluded all patients who had factors favoring exclusion standards and included patients who satisfied inclusion standards.Data CollectionAll information was entered into a Data Collection Proforma Sheet ( Appendix 1 ) and were entered into Excel ( MS Excel 2011 ) . The Sheet had a ocular map for taging and divided into indicants for both genders. Other biographical inside informations were besides collected including day of the month of birth, weight and tallness.Statistical MethodsStatistical analysis was carried out utilizing SPSS version 19.0 ( IBM SPSS, US ) package with Regression Modules installed. Statistical methods such as odds ratio and chisquare trials were applied to happen the significance between different variables. ASB Case control Positive 42 [ a ] 3 [ B ] negative 58 [ degree Celsiuss ] 47 [ vitamin D ]Oddss ratio:ad/bc = 42Ãâ€"47/58Ãâ€"3 = 11.34 Diabetic patients have 11.34 times the hazard to develop symptomless bacteruria than a non diabetic person.Chisquare:X2 = ? ( o-e ) 2 vitamin E df = 1 X2 = 20.564 P =DiscussionIn this survey an effort was made to find the incidence of symptomless bacteriuria in diabetes mellitus patients with comparing to non diabetic control group, common organisms doing infection and their antibiotic sensitiveness. On reexamining the literature the undermentioned surveies conducted in similar mode to the present survey noted.WriterYearSexual activityPrevalence Rate %Veljlasgaard 1966 Both 9.3 1986 Both 6.3 Schmitt 1986 F 9.1 Keane 1988 F 3.5 Fold addition Kelestimor 1990 F Meter 31.3 17.4 Zhanel 1955 F Meter 3 fold rise Equal to non diabetic male Zhanel 1955 F 7.9 Kayima 1996 F Meter 28 16 Balasoiu 1997 Meter F 16 32 Very few surveies of this type were carried out in our state. As noted above, most of surveies were conducted merely in female type II diabetes patients. Prevalence of symptomless bacteriuria in female diabetes patients varies from 7.9 % to 32 % . Relatively in the present survey the incidence of asymtomatic bacteriuria in female Type II patients is 35.38 % . Merely few surveies were conducted in male Type II patients. Most of the surveies showed the prevalence of symptomless bacteriuria as equal to non-diabetic work forces. But in the present survey incidence of symptomless bacteriuria in male Type II is 20 % compared to 0 % incidence in non-diabetic control. A survey conducted in Type II patients of both sexes showed the prevalence of symptomless bacteriuria as 9.3 % . In the present survey the incidence of symptomless bacteriuria in Type II patients is 26.66 % ( Male 20 % ; Female 40 % ) . In the present survey incidence of symptomless bacteriuria in both female and male diabetic patients are high when compared with non diabetic control group ( 36 % and 20 % and 0 % ) Both Type II ( insulin ) and Type II ( OHA ) patients are every bit affected ( 26.66 % and 28.33 % ) . Percentage of male patients with diabetes mellitus on insulin with positive civilization – 20.00 % Percentage of male patients with diabetes mellitus on OHA with positive civilization – 20.00 % Percentage of female patients with diabetes mellitus on insulin with positive civilization – 40.00 % Percentage of male patients with diabetes mellitus on OHA with positive civilization – 35.00 % Percentage of patients with diabetes mellitus on insulin with positive civilization – 26.66 % . Percentage of patients with diabetes mellitus on OHA with positive civilization – 28.00 % Percentage of male patients with positive civilization – 20.00 % Percentage of female patients with positive civilization – 36.00 % In control group no. of male patient with positive civilization – 0 In control group no. of female patient with positive civilization – 3 Percentage – 12.00 % Many surveies have found that the commonest being doing symptomless bacteriuria is E. coli 40 % , and gram negative B made up 66.7 % of the isolates. Relatively in the present survey, the common being is E.coli ( 57.14 % ) . Other beings isolated include Klebsiella ( 33.33 % ) Enterococci ( 4.76 % ) , Proteus ( 2.38 % ) , acinetobacter ( 2.38 % ) . Bacteriuria appears to hold no relation to increasing age. In the present survey symptomless bacteriuria occurred in all age groups. About 55 % of civilization positive causes are in the age group of 41-60 old ages. Bacteruria is common among aged life in non- instituitional community scenes, particularly among adult females, although non every bit common as among the aged in institutional scenes [ 16 ] . The feeling that true bacteruria in the diabetic is chiefly confined to aged diabetic adult females. Furthermore, the prevalence of bacteriuria among them was significantly greater than that of aged non diabetic females [ 22 ] . Contaminated piss is defined as the presence of at least 3 different micro-organisms in 1 urine specimen. [ 4 ] The prevalence of ASB is increased in adult females with diabetes [ 26 % vs 6 % ] and might be added to the list of diabetic complications in adult females [ 4 ] . Longer the continuance of diabetes with the presence of complications apparently increases the hazard of ASB in type 1 diabetic adult females [ 4 ] . The rate of ASB is non influenced by quality of diabetic control [ glycosylated hemoglobin, fasting glucose degree ] or nephritic map [ 40 ] . Longer continuance of diabetes, but non glucose control, is associated with bacteriuria prevalence. A statistically important longer diabetes continuance was found for diabetic topics with bacteriuria than without. Prevalence of bacteriuria additions 1.9 – crease times in every 10 old ages continuance of diabetes. However, there was no association between long – term glucose control, as reflected by glycosylated hemoglobin degree, and bacteriuria prevalence [ 34 ] . Asymptomatic bacteriuria is common, particularly in functionally impaired aged patients with multiple medical morbidities. If symptoms or marks of infections are absent testing with everyday dipstick and subsequent antimicrobic intervention is neither recommended. Early acknowledgment and direction of assorted hazard factors of ASB is really of import to potentially cut down its happening [ 6 ] . Sing all results there is no benefit of testing for and intervention of bacteriuria [ 7 ] . It is hard to turn out that ASB is more frequent among adult females with diabetes than among those without diabetes [ 8,12 ] . Prevalence of ASB is about three times higher in patients with diabetes when compared with the control subjects [ 11 ] . Prevalence of bacteriuria was 4.4 times higher among diabetic than non diabetic topics [ 23 ] . The prevalence of ASB among patients with diabetes is higher than in an seemingly healthy group [ 24 ] . The prevalence of bacteriuria in diabetic adult females is 7 % to 13 % , approximately three times higher than not diabetic adult females [ 28 ] . ASB is improbable to be a effect of hapless control of diabetes [ 11 ] . Damage of metabolic control of diabetes as revealed by an addition in HbA1c degree increases the hazard of developing ASB [ 8 ] . Duration of diabetes, high HbA1c degree, glucosuria and pyuria are risk factors for ASB in patients with type 2 diabetes. E.coli and K.pneumoniae are the most often stray bacteriums in diabetes patients with ASB. Routine urine civilization might be recommended in diabetic patients who show no urinary symptoms but who have one or more of the hazard factors mentioned [ 42 ] . The prevalence of ASB and leukocyturia ( & A ; gt ; 5 cells / high power field ) was higher in kids and immature grownups with diabetes than those of control topics and the spectrum of bacteriums in ASB was different from the usual spectrum of UTI. There was a inclination in the diminution in nephritic map in type 1 diabetic adult females who had ASB [ 44 ] . Asymptomatic urinary infection can non with certainty be correlated with increasing continuance of diabetes. The prevalence rate of symptomless bacteriuria increased with longer continuance of diabetes. In the present survey 30 % of positive civilization instances had diabetes for 1-3yrs continuance. Another 24 % instances had diabetes for 5 to 10 year. continuance. Even 33.33 % of freshly detected diabetes patients had positive urine civilization. Any patient with diabetes can hold symptomless bacteriuria irrespective of their continuance of disease. The prevalence of symptomless bacteriuria is non affected by steps of glucose control. In the present survey 40 % civilization positive instances had random blood sugar value in the scope of 201 to 250 milligram % . Another 24 % had in the scope of 151 to 200 % . 15 % patients had in the scope of 251 to 300 % . The determination that quality of diabetic control does non impact the prevalence of symptomless bacteriuria is confirmed. The prevalence of symptomless bacteriuria additions as diabetic retinopathy becomes more terrible [ 33 ] , 2 instances of diabetic retinopathy are civilization positive in the present survey. Of the 6 patients with diabetic nephropathy 4 instances are civilization positive. A instances of diabetic pes in present survey non had any urinary piece of land infection. Of the 4 instances with ischaemic bosom disease, 2 instances are civilization positive. Certain surveies found that isolates were ill sensitive to on a regular basis available antibiotics – Achromycins ( 33 % sensitive ) , cotrimaxazole ( 33 % sensitive ) . Other disinfectants with over 80 % sensitiveness degree included aminoglycosides, nitrofurantoin, 3rd coevals cepholosporins and fluroquinolones. All the beings that are grown in civilization in the present survey are immune to normally used antibiotics like Achromycins, cotrimaxazole, and nalidixic acid. Almost all isolates are sensitive to quinolone group of drugs. Some are sensitive to aminoglycosides. Most of them were sensitive to nitrofurantoin. Some of them were even immune to nitrofurantoin and 3rd coevals Mefoxins. Some of them were merely sensitive to drawn-out spectrum ?-lactam antibiotic. No benefit was idenitified in continued showing and intervention of symptomless bacteriuria. Antimicrobial therapy cleared bacteriuria in the short term, but did non diminish the Numberss of diagnostic episodes and hospitalizations during long term follow up, and the high rate of recurrent bacteriuria led to markedly increased usage of antimicrobic agents. Increasing antimicrobic opposition is a major concern [ 13 ] . Antimicrobial direction of urinary piece of land infection in diabetic adult females should concentrate on the prompt designation and effectual intervention of diagnostic episodes [ 13 ] . Isolated E.coli strains were immune at similar rates to ampicillin, cotrimoxozole, Cipro and Macrodantin in both diabetic and non-diabetic patients. Hence diabetes mellitus could non considered per se a hazard factor for the outgrowth of a non E.coli being and for antibiotic opposition [ 43 ] . Diabetes has a considerable public wellness impact on the hazard for and forecast of enterobacterial bacteriemia acquired in the community [ 45 ] . Screening for or intervention for ASB is non indicated in adult females with diabetes and intervention with antibiotics did non detain nor diminish the frequence of diagnostic UTI untill 3years of follow up [ 10 ] . The clinical significance and direction of ASB differs harmonizing to different groups of patients as listed below [ 36 ]Indications for the intervention of patients with symptomless bacteriuriaDefinitive Possible Not indicated Pregnancy Diabetess mellitus elderly Before an invasive GU process Short- term Indwelling catheterisation Intermittent catheterisation School misss and premenopausal adult females Children with reflux Renal graft Long term indwelling catheter Patients with unnatural urinary piece of land In most of the old surveies E.coli was the most prevailing micro-organism and klebsiella the 2nd most common [ 12 ] . Analyzing the diabetic adult females with ASB showed that diverse E.coli strains are capable to be colonized in piss. Perennial infections were common chiefly after handling ASB most often with a new E.coli strain [ 14 ] . In patients who had frequent E.coli causation ASB, repeated intervention did non decide the vesica infection [ 14 ] . When compared to non diabetics ASB is more prevailing among females with type 2 diabetics in Sagamu, Nigeria [ 35 ] . Womans with ASB had a significantly higher opportunity of developing a diagnostic UTI than not bacteriuric adult females [ 41 ] There is an increased susceptibleness to urinary piece of land infections in female diabetics above the age of 50, and diabetes likely in association with ripening, accentuates factors which allow the constitution of infection in non diabetic individuals instead than specially predisposing the kidney to infection [ 37 ] . Guidelines published by the IDSA in 2005 province that there is no mensurable benefit in testing or handling ASB in the undermentioned patients: diabetic patients, premenopausal adult females who are non pregnant, older patients populating in the community and in the long term attention installations, and with spinal cord hurt patients or patients with indwelling vesica catheters [ 31 ] . Screening and handling is appropriate for adult females during gestation and for patients who have a positive urine civilization consequence prior to surgical use of the urinary piece of land to avoid precipitating sepsis [ 31 ] . In the past diabetes mellitus was regarded as a status in which ASB predisposed to renal papillose mortification and nephritic inadequacy but recent retrospective and prospective surveies indicate that does non transport a nephritic hazard. Therefore the possible benefit from antibacterial intervention of ASB is dubious. However we emphasize that one time diagnostic urinary piece of land infection is present, it tends to run a more aggressive clinical class in the diabetic patient [ 40 ] . From all the surveies, past attacks to direction differed between U.S and European doctors. In the U.S. , intervention of bacteriuria was recommended whereas in Europe, bacteriuria is non treated. Even if diabetic adult females with symptomless bacteriuria are at hazard for diagnostic urinary infection, the overall cost benefit of testing and handling big Numberss of symptomless diabetic adult females at frequent intervals was in the demand to be evaluated. The inquiries were complex and broad -ranging. There was a demand to construct the current clinical observations and prevalence studies to make a foundation of cognition that is sufficient for developing rational and appropriate attack for caring for diabetic patient who has a urinary infection [ 3 ] . Long term follow up surveies will demo whether ASB becomes diagnostic and affects nephritic map in diabetic patients and whether intervention of ASB is warranted [ 4 ] . Recently [ IDSA ] Infectitious Disease Society of America came out with a guidelines in the twelvemonth 2005 for diabetic adult females follows asDiabetic WomansMany prospective and cohort surveies done in diabetic adult females for ASB which was followed up for 18 months to 14years of showed no differences in rates of occurence diagnostic urinary infection, patterned advance to diabetic complications.There was no hold, lessening in urinary infections nor the no of hospitalizations in persons with bacteriuria after 3 old ages of follow up was clearly proved by a randomized, controlled test for bacteriuria reported after a upper limit of 3 old ages of follow-up. There was no acceleration or patterned advance of diabetic complications like nephropathy etc. , in bacteriuric patients who did non have antimicrobic therapy. However, diabetic adult females who received antimicrobic therapy had significantly more inauspicious antimicrobic effects. Thus continued testing and handling symptoml ess bacteriuria in diabetic adult females ne'er showed any benefits and there was even grounds of some injury due antibiotic use.Recommendatio:Screening and intervention of symptomless bacteriuria in diabetic adult females is non indicated ( A-I ) . The guidelines besides mention that antimicrobic therapy is frequently unsuccessful in eliminating the micro-organisms and may, in fact, consequence in occurence of immune micro-organisms, such as drawn-out spectrum ?-lactamase immune bacteriums, vancomycin – immune enterococci, and other multidrug-resistant bacteriums. In add-on, intervention of patients will subject them to the hazard of an allergic reaction, diarrhea, and other inauspicious reactions ensuing from usage of the antimicrobic drug. Finally, clostridia difficile infection may develop, because the intestine vegetation is altered when handling ASB [ 31 ] . Endothelial disfunction, oxidative emphasis, and the increased formation of advanced terminal merchandises, lower urinary cytokine concentration and hence decreased urinary leucocyte Numberss compared with nondiabetic adult females may play a function in the development of diabetic complications [ 4 ] . Defective polymorphonuclear leucocyte maps [ opsonization, chemotaxis, phagocytosis and killing ] are possible conducive factors. Changes of bacterial adhesion to uroepithelial cells, partially explained by alterations of the chemical science and concentration of Tamm-Horsfall protein besides promote urinary – piece of land infection [ 24 ] . The vesica disfunction due to diabetic neuropathy taking to impaired vesica elimination could play a function in the prevalence of ASB among adult females with diabetes and in the natural history of UTI [ 8,28 ] . Clinical tests covering with the intervention of symptomless bacteriuria in diabetes are limited. The undermentioned decisions can be made from these tests. Frequent reinfections occur instead than backslidings. Long term suppressive therapy is effectual, nevertheless when discontinued, perennial infections occur comparatively quickly. Few patients sustain a permanent remittal from bacteriuria. Trying obliteration of bacteriuria in patients with anatomic abnormalcies may be ineffectual. Therefore, there are no benefits in continued showing and handling diabetic persons with symptomless bacteriuria and as there is possibility of some injury with antibiotic overusage.Restrictions:In this survey we could'nt step HbA1c for all the patients as it was non executable and so could'nt assess the relationship between glucose degrees and symptomless bacteriuria. We besides have no thought whether there would be any opportunity of development of complications in the persons diagnosed with symptomless bacteriuria as this is non a follow up survey. Hence measuring of HbA1c degrees and a follow up of these civilization positive patients would give a better apprehension in the relationship between glucose degrees and asmptomatic bacteriuria and the presence or absence of complications in civilization positive patients.SummaryThere is a high incidence of symptomless bacteruria in diabetes patients, chiefly in females than males in this survey. Therefore, there are 2 subjects to inquiry, whether symptomless bacteriuria is associated with inauspicious results. ? , whether the intercessions of showing and antimicrobic intervention better these results? The inquiries whether they develop complications or non and whether antibiotic therapy is needed or non necessitate to be assessed by farther follow up surveies. However latest guidelines suggest that antimicrobic therapy did non detain nor diminish the frequence of diagnostic urinary infection, nor did it diminish the figure of hospitalizations due to urinary infections nor it prevented the acceleration of patterned advance of diabetic complications, therefore periodic proving for symptomless bacteriuria is non recommended for individuals with diabetes mellitus.DecisionBased on the consequences and the methodological analysis employed, we have concluded that: High incidence of symptomless bacteriuria has been observed in both diabetic males and females. High incidence of symptomless bacteriuria occur in both diabetes mellitus on insulin and unwritten hypoglycaemic agents. Causative beings in diabetic and non diabetic symptomless bacteriuria are similar. E.coli is the commonest being. Most of the symptomless bacteriuria instances occurred in the age group of 41 to 60 old ages. Asymptomatic bacteriuria occur inspite of good glycemic control. . Preventive steps for diabetic patients include increased surveillance and turning away of well-known hazard factors for urinary piece of land infections. Asymptomatic bacteriuria can be present even in freshly diagnosed diabetic patients. Most of the being are sensitive to nitrofurantoin. Some are sensitive to aminoglycosides, fluroquinolones. Some beings are merely sensitive to drawn-out spectrum ?-lactam antibiotics. Periodic proving for symptomless bacteriuria is non recommended for individuals with diabetes mellitus as per latest guidelines.AbstractionAim: To analyze the incidence of symptomless bacteruria between diabetics and non diabetics, the common beings and their antibiotic sensitiveness Methods: A sum of 100 diabetic patients and 50 non diabetic controls without any history of urinary piece of land infection and catheterization was enrolled in this survey Consequences: The incidence of ASB was 39 in diabetic and 3 in control with the significance of P & A ; lt ; 0.001. Diabetic patients have 11.34 times higher hazard in developing symptomless bacteriuria than non diabetics. Decision: The incidence of ASB is significantly increased in diabetic patients as compared to non diabetic controls.A larger survey with a longer follow-up is needed to turn to the issue of handling such patients who are symptomless